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The official podcast of McCann Health. An opportunity to connect across disciplines, companies, and countries in our mutual pursuit of endless truth-seeking. --- Disclaimer: The views and opinions expressed by individuals are their own and not representative of MHNJ or IPG Health.
Episodes
Tuesday Jun 15, 2021
Tuesday Jun 15, 2021
Guest host Rodney Sexton interviews Hilary Gentile, McCann Health Global Chief Strategy Officer, to discuss her new book, Brand Plan Rx. Topics include what it takes to deliver a good brand plan, why working in pharma is so challenging, and a little “yes, and” improv.
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