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The official podcast of McCann Health. An opportunity to connect across disciplines, companies, and countries in our mutual pursuit of endless truth-seeking. --- Disclaimer: The views and opinions expressed by individuals are their own and not representative of MHNJ or IPG Health.
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Wednesday Jun 12, 2024
Lucky Marketing
Wednesday Jun 12, 2024
Wednesday Jun 12, 2024
How many times have you been swayed to try a product due to a message or video that didn’t even come from that brand? In the age of social media trends and the ease of widespread opinion-sharing, some brands can just get lucky. Listen to Kendall Colletti, E’lana Lemon, and Kelly O’Grady chat about some of these viral marketing accidents and what the implications are for brands that have been subject to them.
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