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The official podcast of McCann Health. An opportunity to connect across disciplines, companies, and countries in our mutual pursuit of endless truth-seeking. --- Disclaimer: The views and opinions expressed by individuals are their own and not representative of MHNJ or IPG Health.
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Thursday Feb 11, 2021
Scott Takes On His Own Disease
Thursday Feb 11, 2021
Thursday Feb 11, 2021
What is it like to market a treatment for a disease you have? To answer that question, we chatted with Scott Sisti from Xcelerate Oncology, who shared his personal experience with type 2 diabetes—a disease of willpower—and how it impacted his agency team, his clients, and the brand itself.
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