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The official podcast of McCann Health. An opportunity to connect across disciplines, companies, and countries in our mutual pursuit of endless truth-seeking. --- Disclaimer: The views and opinions expressed by individuals are their own and not representative of MHNJ or IPG Health.
Episodes
Monday May 10, 2021
Monday May 10, 2021
To better understand the role of social influence in healthcare, we sat down with a rare disease patient leader and the business development lead of an influencer marketing firm. The result is a personal and insightful discussion around partnering with patient leaders, co-creation with patient advocacy groups, and the advantages and disadvantages of patient reach.
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