Truth Well Spoken

In our first episode of the new year, Cassidy Cardone hosts a conversation with Roshan Rahnama, MPH, MBA to discuss the opportunity—and responsibility—for the commercial health and public health worlds to join forces in an effort to authentically reach customers. Roshan sheds light on performative optics and health equity, sharing moving examples along the way.

If you listen to one episode of Truth Well Spoken this year, this is the one. In a special end-of-year episode, the producers discuss their favorite moments from the podcast. Join us as we listen to topics like: a stigma-shattering creative campaign, the beauty of imperfect brand planning, working in a disease state as a patient, and much more.

Our very own podcast producer, Abby Daley, catches up with the women of the Phexxi team at MHNJ. The team has recently finished production and aired a new DTC commercial for the brand and there's lot to talk about. Listen to the team discuss the strategy, the creative concept, combating stigma, and working with a celebrity.

In our tenth episode, guest host Audrey Williams moderates a panel of McCann Health employees to discuss diversity, equity, and inclusion. It's a robust discussion that ranges from diversity in the workplace, under representation in campaigns, and a look back at the origin of the 6th C.

Guest host Mike Nuckols speaks with our global chief creative officer, Matt Eastwood, for some insights into award shows. Matt discusses what it takes to win at award shows, his experience judging awards, and some pointers on standing up for good work in the face of adversity.

Guest hosts Heather Canova and Tressie Lafay interview photographer Andy Anderson. They sit down to find out what inspires Andy and get his perspective on anything and everything photography—his sense of curiosity and adventure, the importance of authentic work in a post-COVID world, what it takes to collaborate with agencies, and how to deal with rattlesnakes on set.

McCann Health Global Chief Marketing Officer Andy Chamlin discusses one of the most important topics in advertising—how to win a pitch. Andy sheds light on a host of pitch topics including meeting best practices, the importance of rehearsing, and what Burt Reynolds has to do with winning a pitch.

Guest host Rodney Sexton interviews Hilary Gentile, McCann Health Global Chief Strategy Officer, to discuss her new book, Brand Plan Rx. Topics include what it takes to deliver a good brand plan, why working in pharma is so challenging, and a little “yes, and” improv.

 

Brand Plan Rx is available at Amazon.com

 

Learn more about Brand Plan Rx

 

To better understand the role of social influence in healthcare, we sat down with a rare disease patient leader and the business development lead of an influencer marketing firm. The result is a personal and insightful discussion around partnering with patient leaders, co-creation with patient advocacy groups, and the advantages and disadvantages of patient reach.

In this episode, guest host Katharine Imbro is joined by MHNJ Chief Creative Officer, Bruno Abner. They cover a range of creative topics including creative inspiration, storytelling as a universal language, and judging your own creative work.